Our Story
A journey of passion, tradition, and commitment to exceptional quality
Where It All Began
When I started working in the dry fruit business 13 years ago, my goal was simple — to deliver quality without compromise. Today, with RAW AND URBAN , that goal has evolved into something bigger.
I believe healthy food should never feel like a compromise. It should feel premium. It should feel aspirational. It should feel like a lifestyle choice. Raw and Urban Makhana Gold reflects my commitment to blending traditional purity with modern ambition. Every pack represents years of experience, trust, and a vision to make healthier living accessible and desirable for the urban consumer.
This is just the beginning of a larger journey — one built on quality, consistency, and long-term value.
Sourced with Care & Integrity
Our makhana comes from carefully selected farms in Bihar and Madhya Pradesh, regions renowned for producing the world's finest fox nuts. These nutrient-rich seeds are harvested from lotus plants that grow in pristine wetlands.
We work exclusively with farmers who employ traditional, sustainable methods passed down through generations. The harvesting process is entirely manual, ensuring minimal environmental impact while providing employment to rural communities.
Each batch undergoes rigorous quality checks before reaching our facility, where skilled artisans transform them into the delicious products you love. This meticulous process ensures that every bite delivers the perfect crunch and flavor.
Our Ethos
At the heart of Raw & Urban is a simple philosophy: create products that we would proudly serve to our own families. Every decision, from sourcing to packaging, is guided by this principle.
We believe that business can be a force for good—supporting communities, protecting the environment, and bringing joy to every customer who trusts us with their snacking choices.
From Farm to Table
See how we transform premium makhana through our meticulous production process, maintaining quality at every step.
Step 1: Farming
Our journey begins in the pristine wetlands of Bihar and Madhya Pradesh, where makhana (fox nuts) are cultivated in lotus ponds. Our partner farmers use traditional, sustainable methods that have been perfected over generations, ensuring the highest quality makhana seeds while maintaining ecological balance.
The harvesting process is entirely manual, allowing our farmers to hand-select only the finest seeds. This labor-intensive approach supports rural communities and ensures minimal environmental impact while delivering superior quality.
Step 2: Artisan Processing
Once harvested, the raw makhana is brought to our facility where skilled artisans begin the transformation process. Using traditional techniques combined with modern expertise, our craftsmen carefully roast and prepare each batch to bring out the perfect flavor and crunch.
This delicate process requires precision and experience—every temperature adjustment and timing detail matters. Our team's dedication to this craft ensures that each piece of makhana reaches its optimal state, delivering the signature taste our customers love.
Step 3: Laboratory Testing & Quality Assurance
Every batch undergoes comprehensive laboratory testing to ensure it meets our exacting standards and all regulatory requirements. Our quality assurance team tests for purity, nutritional content, and safety parameters.
We test for moisture content, microbial safety, and the presence of any contaminants. This rigorous scientific approach, combined with sensory evaluation, guarantees that only the finest products reach our customers. Our commitment to quality control is unwavering.
Step 4: Advanced Packaging
Our state-of-the-art packaging facility uses modern machinery to ensure perfect consistency and hygiene. Each package is carefully filled, sealed, and labeled with precision to maintain freshness and quality from production to your table.
We use eco-friendly, food-grade packaging materials that preserve the product's integrity while minimizing environmental impact. Every package receives a final inspection before being prepared for shipment.
Step 5: Final Inspection & Delivery
Before any product leaves our facility, it undergoes final inspection to verify packaging quality, label accuracy, and overall product condition. This is our last checkpoint to ensure excellence reaches your doorstep.
Only after passing this final verification are our products packed and shipped. We take pride in knowing that every Raw & Urban package represents the culmination of careful sourcing, expert craftsmanship, and uncompromising quality standards.
Certifications & Quality Assurance
FSSAI License
Raw & Urban is certified and licensed by the Food Safety and Standards Authority of India (FSSAI), ensuring all our products meet the highest food safety and quality standards.
FSSAI License Number
11526996000086
All products undergo rigorous quality checks and comply with FSSAI regulations for food safety, hygiene, and labeling.
